3 Tips To Optimize Your Amazon SEO

Amazon gets over 20 million user visits every month. It has become the largest marketplace online and the best place to sell virtually anything. Here are the top three tips to help you become a successful Amazon seller. 

Tip # 1: Conduct Keyword Research

You have to make sure your product listing has the right keywords if you want to be found on Amazon. There are so many products in each category that if you don’t have the right keywords you won’t show up on the first page. If you don’t show up on the first page you won’t be profitable. So if you are new and you are just launching a new product, you want to make sure your product shows up on the long-tail keyword searches. 

For example, if you are selling lamps, the chances of you ranking for a broad keyword like floor lamps are slim to none. Focus on the long-tail keyword searches such as an industrial floor lamp with three globes. In other words, look for characteristics of existing Amazon searches. Use an Amazon keyword ranking tool, like Jungle Scout, to find the low-hanging fruit. Once you start ranking for the long-tail keywords, you will gradually see your products show up on short-tail keywords. That’s when you know you are going in the next direction,

Tip # 2: Optimize Your Product Description 

Amazon is a very unique marketplace, in that it allows very long descriptions. Unlike Google SEO, on Amazon, you might rank for a keyword that you put in the fifth paragraph. Most people don’t know that, so make sure to take advantage of this and structure your product description strategically. 

Always use the best practices of your competitors and be creative. Use bullet points and bolded text. You are not only writing for the rank you are also trying to catch the attention of the user. 

Amazon shoppers are used to the lengthy style of Amazon product descriptions. So make sure your content touches upon any customer concern and all the important features of your product. 

Tip # 3: Make Sure Your Product is Properly Categorized 

Amazon has very specific categories they put your product in. This plays a large role in how users find your product. If you put your product in the wrong category. Then it will not only be hard to find, but it will start ranking for the wrong keywords. All of the keyword optimization and research you put into it will go to waste. So before you launch a product, look up similar products and make sure that you nail the right category. Sometimes a product might appear in multiple categories and that’s okay as long as they are relevant. 

For example, a magnifier lamp can be used for crafts as well as dental offices. So you could show up under craft accessories or medical equipment. Both categories are valid and pay attention as this may help you discover new audiences. 


Ranking on Amazon is not as difficult as it may appear. There are a few elements that you need to get right. Make sure your product titles are optimized with the right keywords. Optimize your product description and make it unique to attract your customers. Last, but not least, make sure to select the relevant categories for your product to ensure success. Need more help? Contact an Amazon SEO company to help you optimize your listings.