Businesses spend billions of dollars trying to design their webpage in a way that is enticing and welcoming to customers. Although, all of this cash may not be needed if you are willing to step into the shoes of a consumer.
Putting yourself into a customer’s perspective when designing a website can help you truly see what other people want from a site, and in turn, this can allow you to get an edge on all of your competitors. Let’s dive straight into it and talk about how you can create a website that’s easy to navigate and attractive to customers.
Ensure Your Site Is Accessible To Everyone
First and foremost, you will want to ensure that the highest number of people possible are able to navigate your site. This means incorporating and implementing a variety of accessibility practices into your framework, and by doing this, you will maximize the number of people that can actually use your site in the first place.
There are a ton of tips for making your website accessible out there that can make this undertaking somewhat of a breeze, and in reality, making a few small changes can make all the difference. Something as simple as making sure you have clear, easy-to-read headers or avoiding large blocks of text can have a profound impact on your site’s overall accessibility, and this low-hanging fruit can be a great place to start.
The next step would be to start utilizing accessibility overlays to allow people with certain disabilities to also use your site, and without doing this, you will be missing out on a vast pool of potential customers (not to mention being extremely unwelcoming/unprofessional too).
Simplicity Is The Name Of The Game
When it comes to designing a webpage, simplicity truly is king. Making all of your pages stand out and easily navigable is much more effective than going through a list of web design hacks in an attempt to get an advantage.
Despite the simplicity of this point, this is something that very few businesses get right. In an attempt to stand out from the crowd or seem “unique”, there are a plethora of companies out there that choose to go with a convoluted/flashy design instead of a simple layout.
This is detrimental in more ways than one, and it is undoubtedly an area where companies are losing out on precious revenue. Just imagine if you were a customer looking at your site. If you are struggling to find what you are looking for, chances are, you are just going to click off and try another one of the endless alternatives out there on the internet.
The ability to imagine your website from the perspective of a customer is truly able to give you invaluable insight. This kind of knowledge can bring your business to a whole other level, and in reality, implementing this kind of methodology is integral to the success of any business.