Having a great website in today’s era of Internet reign is extremely important. However, it’s not as simple task as you might think it is. Due to constantly changing algorithms of most popular search engines it’s not that easy to get a high ranking in the search engine results page. When you design your website, remember the following features; they are necessary to up your ranking and improve the user experience. And when you’re on the top of SERP, there’s a high chance that your business will grow faster than ever before.
Check Website Performance
Site loading times and speed is crucial. People tend to immediately leave pages that are not loading fast enough. It means that even if your content is of great quality, and your prices are the most consumer-friendly, people won’t know about it. We live in a constant rush, and most people lack patience. That’s why you should test how your page is doing speed-wise. The slower your page is the bigger the bounce rate. And you can’t afford to lose clients because of this trivial reason.
Monitor your Website Rankings
First of all, check out how your website is doing SEO-wise, and if it’s necessary to improve your SERP rank. In order to do it, use tracking programs, for example, Rankitor. You don’t have to be an SEO expert, but if you are aware of its importance, and you react appropriately, your business will be much better off.
In order to find something online, you have to type in specific keywords. About 95% of people don’t bother to check out more than the first page. It means that when your business website is, for example, ranked on the second page, 95% of potential customers won’t even know about your company’s existence.
You can improve your sales if your website ranks higher for the most characteristic keywords. How can you do it? There are a few ways.
Create Quality Content
It’s crucial for website success. However, don’t fall into a trap, and avoid the mistakes that many people are still doing. The biggest mistake is keyword stuffing. Remember about the importance of meaningful keywords placement. If you try to artificially increase the number of keywords in your content too much, be ready to suffer the consequences. Search engines can penalize you for any unethical practices, that’s why you should be making useful for people content that actually might solve their problems, and answer questions.
Take Care Of Link Building
When links from other reliable sites direct to your website, it’s a sign for search engines that your website is professional and credible. The link building process is crucial, and you should use SEO services to take care of this matter.
Search engine optimization is essential for website success, but even if your page is top-ranked, it doesn’t mean that people will like it. However, if high rank is combined with eye-appealing, flawless design, there’s an even higher chance that your website will be successful.
The first impression can be deciding. If people like the appearance of your site, there’s more chance that they’ll hang out for longer. And when they don’t like the page, they’ll just leave it. The human brain tends to respond best to imagery. Unfortunately, visual thinking isn’t easy for everyone. However, if you use some easy techniques, it’ll increase the chance that people like your website.
That’s why you should combine text with images. People don’t like to feel overwhelmed with pure text, and data. But, when you mix it with imagery, then it’s easier and more fun to understand and remember. That’s why you should try to add infographics to your content.
Also, take advantage of color psychology knowledge. Not everyone knows, but the human brain associates specific emotions with colors. For example, we usually perceive red as a powerful color, that is perfect to catch the eye, while green is a color of nature and harmony.
Specific areas of your website should stand out from the crowd. If you want to get the most out of the call to action buttons, make sure to place them in a box with a contrasting color. It’s eye-catching and more appealing to click on an element like that.
The design of your website is essential for success. We’re buying with our brains, and if you implement adequate techniques, you increase the chance of your website significantly. Remember that outstanding website not only catch the eye, but it also lasts long and positive impression.
The perfect website is a sum of many components. If you make your website easy to navigate, eye-appealing, and on top of that you include the importance of SEO then there’s a big chance that you’ll be on top of the first page. In this case, hundreds of extra consumers will choose your services or products.