Whether you sell on an online platform or the traditional way, there will always be competition; the main difference is the approach you can take when you want to increase your sales. You have to know standout from among the rest in order to gain all those customers and the sales that come with them. It may not be that simple but if you pour in a considerable amount of effort and find the best strategy for you then get ready to say hello to those sales. To get you started, here are 4 strategies that you can try, see if it’s the best one for your business.
Display a Single Product or Service on the Home Page
So, do you sell an impressive number of products and services? If that’s the case then we highly suggest you test whether displaying everything on the website is the best strategy for your particular business. In many cases, offering fewer products per page with better description on each and every product almost always generates higher sales. The main factor here would be the focus, instead of aiming to please every customer who visits your website through an overwhelming amount of products, offer a single products or a single set of related ones. By doing so, you can actually focus on a single set of benefits and answer any inquiry and reassure doubts about the product.
Promote Products Through Hover Ads
We’re confident that everyone is familiar with pop-up ads, but just to be sure, they’re basically a small window that features special offers as well as any other information; they’re called ‘pop up’ since these windows pop up whenever you visit a certain website. You love them or you get annoyed by them, they have made a positive impact on online marketing for years. Unfortunately, because a lot of internet users dislike them with a passion, companies like Google, Netscape and AOL have created pop up blocking software for anyone to use.
Users have the right to filter what they want to see, but in doing so they’re missing a lot of amazing offers. So instead of using pop ups, go for something called hover ads. Hover ads behave just like any other pop ad out there but they’re still different from pop ads so applications can’t block them; these are worth testing on your website.
Feature Varying Benefits on Your Headline
The headline has quite an impact on the sales of a company, mainly because it’s the initial thing that customers see on a website when they decide to visit, grab the opportunity to catch their attention. A successful headline should be able to efficiently highlight common problems of the audience that you targeted and pinpoint the benefit that your product offers in solving the mentioned problems.
Enhance Your Online Store’s Credibility
It’s crucial that your sales copy clearly establishes credibility; this will help establish a potential customer’s trust in your business, hopefully they’ll be comfortable enough to actually buy from you. Numerous options are available, but the easiest and quickest would be to include numerous customer testimonials on the sales letter. Include excerpts from authentic emails and letters sent by customers when they expressed how happy they were with the product and service. An effective testimonial should explicitly state the problem of the customer and details as to how exactly the products helped them. It’s a lot more appreciated by potential customers, rather than the generic ‘Your product is amazing!’ Numerous relevant testimonials by real people are a lot more effective than what you initially imagined.