Mobile technology is one of the most impactful tools in today’s day and age. Not only are more people using mobile devices, more people are using them to research and buy products. To account for this change in the sales process, your business needs to invest in ways to accept payments while on the go.
There are all sorts of mobile solutions that you can use in order to complete transactions outside of your traditional storefront. Whether you run an online or a brick and mortar store, having a mobile solution is a must.
One of the most effective ways to accept payments on the go is with an ePOS system. Here’s what you need to know about this mobile technology.
What Is an ePOS System?
An ePOS system is an electronic point of sale (ePOS) system, which is designed to complete sales and transactions. But these systems also offer plenty of other features such as inventory management, employee management, and real-time data. You can even use an ePOS system to improve your marketing campaigns.
Some of the most modern systems are based in the cloud. This makes the system as mobile as possible. Using a cloud-based system you can process sales from anywhere at any time. By investing in a mobile ePOS system, you’ll be able to increase sales and improve the sales experience for customers.
With ePOS systems for payments on the go, you can allow customers to make purchases at pop-up shops, trade shows, and other local vendor events.
Benefits of a Mobile ePOS System
Despite its ultimate function, an ePOS system does much more than process sales and transactions. By investing in a mobile ePOS system, you’re investing in your business. These systems can streamline a variety of business operations.
No Long Checkout Lines
One of the greatest benefits of a mobile ePOS system is quicker transactions. No one likes standing in a long line before being able to purchase their items. With a mobile ePOS system, long lines will become a problem of the past.
With a mobile ePOS system, you can equip your sales associates with connected devices. Mobile systems can use all sorts of hardware including:
- Wireless printers
- Magnetic stripe readers
- On-screen signatures
This allows customers to make a purchase from anywhere on the sales floor. By reducing congestion in checkout lines, you can greatly improve each customer’s experience. You’re also able to boost customer service and engagement.
Increased Sales
If you’re having issues meeting your sales goals, introducing a mobile ePOS system is sure to help. With quicker moving checkout lines and the ability to complete a sale from anywhere, you’re able to streamline the buying process.
To boost sales, have reps walk around your store with a connected mobile device. They can use cross-selling and upselling strategies in order to convince customers to make a purchase.
Mobile ePOS systems also encourage impulse buys. Consumers are more likely to buy a product if there can quickly buy it without having to wait in line.
Easily Collect Consumer Data
With an ePOS system, not only can you collect sales data, such as the number of sales or the average sale amount, you can also use the system to collect consumer data. Customer data is extremely beneficial when running marketing campaigns.
Consumers are looking for targeted and personalized marketing that makes them feel valued. By collecting the right customer data you can keep track of a customer’s demographic data, birth date, a preferred method of contact, and much more.
For example, maybe one of your customers was born in July and prefers to get emails. In an upcoming marketing campaign, you can send that customer a Happy Birthday email that offers a money-saving coupon.
With a mobile ePOS system collecting data is easier than ever before.
Improved Brand Visibility
A mobile ePOS system allows you to operate outside of your business’ four walls. While it’s nice to have a well-run store, it’s even more beneficial to be able to bring your business to customers.
Whether you’re planning to attend a local vendor event, a tradeshow, or if you want to host a pop-up shop, with a mobile system you have the ability to process sales quickly and easily. By taking part in local events, you can increase brand visibility and recognition. The more you participate in community events, the more likely it is that customers will remember your brand in the future.
Conclusion
In today’s mobile world, it’s no surprise that consumers are looking to shop with retailers that offer the ability to pay for items on the go. With the help of a mobile ePOS system, you can surpass your customers’ expectations. In turn, you can enjoy a huge spike in sales and overall customer satisfaction.
